Oddfellow Records
A label identity that prints a different cover for every pressing.
Identity and Software
- Client
- Oddfellow
- Year
- 2024
- Role
- Identity, generative system, print production
- Time
- 10 weeks
- Crew
- 4 people
Brief
A small label with a big catalogue wanted every release to feel special without paying for a new cover each time.
Idea
Generate each sleeve from the catalogue number and the date it was cut. The rules are fixed; the output never repeats.
Build
Ten weeks to write the generator, test it against the pressing plant, and hand over a tool the label could run.
Launch
The first run went to press with 1,400 unique sleeves and no manual layout.
After
The first pressing disappeared, and collectors now trade the sleeves by catalogue number.
First pressing
- Unique sleeves printed1,400
- Days to sell out the run9
- Manual layout hours0
No two the same
Award
- Pencil and Plum Type AwardsSilver, Packaging typography, 2024
